Visual Designer

Welcome to Typefields, my creative space for showcasing visual design and UI/UX case studies. Each project reflects my commitment to balancing aesthetics and functionality.

Case Studies

01. Streamlined the WAA Site

Created a UI system, modules, and page templates that served as the developers’ single source of truth.

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02. Created Clothing Experience

Designed the UI/UX and branding for We Make Eyelet®’s clothing website and product line, leveraging AI tools and UI systems to enhance the design process.

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03. Reimagined the Grandparents University Brand

Led the rebranding of Grandparents University to establish brand consistency while allowing for creative interpretations of the event materials each year.

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04. Developed Email Patterns

Implemented a system of reusable UI elements, modules, and patterns to increase consistency and efficiency of email creation.

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05. Directed Visual Storytelling

Created a compelling ad campaign for legacy gifts to the University of Wisconsin Foundation by showcasing donors and their philanthropic stories. 

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