Design Archive
The Design Archive showcases some of my favorite projects, featuring work for a diverse range of businesses and events. From branding and book design to packaging, web design, photo direction, and event materials, this collection reflects my passion for creative collaboration and visual storytelling.
Design of a Lasting Heirloom
ROLE
Art Direction and Design Lead
IMPACT
The stewardship book was a heartfelt tribute to an alumni couple’s enduring contributions, transforming their philanthropic legacy into a timeless keepsake. The project honored their commitment and deepened their emotional connection to the university.
Refinement of Brand and Packaging
ROLE
Brand, Packaging, and Print Designer
IMPACT
The comprehensive redesign unified Poseidon Vineyard’s diverse product labels and print collateral, establishing a cohesive and sophisticated brand identity. This transformation highlighted the vineyard’s heritage and craftsmanship, strengthening visual consistency across its product line and enhancing brand recognition and appeal.
Development of Event Brand System
ROLE
Lead Designer
IMPACT
The brand system for the Hamel Music Center integrated architectural and musical elements, creating a refined identity that elevated its fundraising and opening events and reinforced the center’s prestigious status at UW–Madison.
Web Design for Merged Organization
ROLE
Photo Direction, UI Designer, and Web Designer
IMPACT
The redesign of the Wisconsin Foundation and Alumni Association website successfully unified the identities of the merged organizations, clarifying their mission and enhancing recruitment efforts. The streamlined navigation and cohesive design strengthened the brand and effectively communicated the organization’s role to stakeholders.
Design of Custom Brand Solutions
ROLE
Art Director, Designer
IMPACT
Through close collaboration with small business owners, I crafted unique and tailored visual identities that accurately reflected and enhanced each brand’s story. These designs supported the businesses’ growth and captured their distinct character, helping them stand out in their respective markets.
